I began my journey in branding at Infectious Advertising, where I worked on clients like Ebco and TransUnion. From crafting campaign strategies to writing communication that cuts through, I got to learn the ropes by being hands-on with real-world briefs. It helped me build a strong foundation in insight mining, brand thinking, and creative collaboration.

At BBB, I bring the same curiosity, clarity, and creative rigour to every brand I work on. Whether it’s shaping a brand’s voice, refining its positioning, or just asking the right questions in a brainstorm, I’m all in. I’ve always believed in the power of storytelling and fresh thinking to move people, and I’m here to keep growing ideas (and myself) every day.