Executive Brand Growth Advisor
Faizal S Shaikh
Executive Brand Growth Advisor
I work with ambitious founders to turn strategy into scale, using a 4D approach to build brands that are clear, distinctive, and performance-ready.
Specializing in
– Direction, Design, Demand, Decision
BIG-BRAND THINKING
20+ years across brand-building, storytelling, & transformation.
Brands: Tata Sky, Mahindra Navistar, Tata Sky, Mahindra Navistar, Castrol, Nerolac, Vodafone, CEAT, Marico, ICICI Bank, Budwiser, Godrej, Tedx, York, Colgate, Meru.
Top agencies
Ambience Publicis, Draft FCB Ulka, RCM India.
STRATEGIC CAPABILITIES
Strategic Brand Architect
Distills complex businesses into sharp, differentiated brand systems that scale.
Analytical Problem Solver
Applies consulting-grade, hypothesis-drive thinking to business ambiguity.
Creative Visionary & Storyteller
Transforms insights into brand worlds, verbal, visual, experiential.
Performance Growth Engineer
Builds and optimizes demand engines across acquisition, retention, and automation.
Cultural Strategist with Global Depth
Adapts positioning, design, and messaging across geographies with nuance.
Trusted Advisor & Change Leader
Guides founders and CXOs through inflection points with clarity, diplomacy, and courage.
50+ categories. Local roots. Global application.
Consumer Goods & Retail | Technology & SaaS | Healthcare & Wellness | Financial Services | Education | Automotive | Real-Estate | AgriTech | Travel & Hospitality | Media & Entertainment | Professional Services
Current Engagements
DigiNotice
As fractional CMO and agency-on-board for DigiNotice, a first-of-its-kind SaaS platform digitising public notices, I lead an end-to-end engagement spanning strategy, Design, and BrandTech. Our work combines a digital-first marketing approach with tech-enabled brand building, from defining go-to-market strategy and growth initiatives to designing intuitive brand experiences and building automation-driven funnels. We craft performance-led content systems, execute targeted campaigns, and integrate marketing technologies that scale acquisition, engagement, and retention for this category-defining platform
SUPER ME
As fractional CMO for super me, a European Wellness Brand offering Coaching, Yoga, and (future) Therapy, I drive a digital-first growth strategy integrating brand positioning, campaign architecture, and BranTech systems. Our bbb role spans defining the strategic narrative, leading marketing initiatives, and creating high-conversion content ecosystems that fuel acquisition, engagement, and retention. From performance marketing and automation workflows to brand experience design, we align every touchpoint with SUPER MEʼs mission of transformation, building a scalable, tech-enabled wellness brand for global markets.
Udyogwardhini
Leading the strategic brand transformation of Udyogwardhini, one of Indiaʼs most influential entrepreneurship training platforms. Engaged in architecting the brandʼs vision, positioning, value system, messaging, and expansion blueprint across its edtech, skill-tech, and startup acceleration verticals. The engagement includes founder advisory, brand architecture design, voice & narrative systems, internal culture alignment, and readiness for national scale.
